5 Ideas to improve your website interaction

website interaction

For you to enjoy an interaction, I believe that it must be an effective two-way interaction. That is, you must have something to contribute in words or actions. Same for the other person you are having a conversation with. And without this format, there’s a high possibility of having a boring conversation. This whole scenario I am trying to paint here applies to website interaction too.

Who in this era wants to be on a website that’s boring and static? This is exactly why most business owners come by to complain that they aren’t getting conversations from their website. First of all, you don’t have an idea of what an interactive website is all about, then you are in the right blog.

What is website interaction?

Website interaction, in simple terms, is all about how your web visitors use and interact with your website. This doesn’t only mean clicking and scrolling – is that all we all do on a website today?

Website interaction is all about putting up content on your website that would glue web visitors to your website. The kind of content to make web visitors take action on the website and hopefully convert them to leads.

Website interaction

Benefits of having an interactive website

Having an interactive website can be beneficial in many ways. Ways that I am going to list out here.

  • An interactive website would always leave a visitor happy which would translate to more recommendations.
  • There is a higher chance of converting.
  • High interactivity drives more engagement and makes the website less boring.
  • There will be a low bounce rate as it keeps web visitors glued and wanting more.
  • Interactive websites can leave a lasting happy affect user experience in the minds of visitors which would develop a lasting relationship with the user and the website.

Ideas to improve your website interaction

To improve your website interaction, there are helpful ideas you can look into. Even as there are tons of websites servicing different purposes, so there are different interactive content you can weave into.

For instance, if you own a website where you give out self-improvement advice and sell self-help products, you can add a personality test calculator. And if you own a website that offers financial services, you could fix in an interest calculator. This way, you will keep visitors engaged.

The most important thing is to find out what your website’s objective is and identify the features that are fitting.

1. Use a responsive template

Having a website that is responsive on all devices is the first thing to strive for. No web visitor would want to spend another minute on a laggy and unresponsive website. Imagine opening a bulky website on a smartphone that only displays on desktop mode. That inability for the website to identify what device it is opened on kills every chance of the web visitor seeing the god stuffs you have planted on the website.

If you are using a Content Management System (CMS), like WordPress, Drupal, or Shopify, you can find some amazing responsive website templates to use. You can get these templates by looking up the “Templates” option or installing additional templates from builders like Wix, and Elementor.

2. Create a quiz or poll

One great way to boost interactivity on your website is to create quizzes and polls. As web visitors answer questions and choose options, they are glued to your website. This also increases the chance of having happy visitors coming back to revisit.

If you are using WordPress, you can check out some amazing plugins for quizzes and polls. Plugins like WP Pro Quiz and BuzzFeed Quiz Builder are great for quizzes. YOP polls and Social polls by Opinion stage are also great options.

Contact form

3. Use forms and Newsletters

Most professional websites use forms to get visitors’ contributions and feedback. This is a good idea to increase website interactivity and leads generation. By creating a simple form for contacts or comments, you can start an interactive section between you and the website visitor. A good way to place forms in your website is using the WP Forms or Formidable forms plugins.

A warm reception or a cold strict reception – which do you prefer? A warm reception, of course. Who wouldn’t want that? That is the reason most people have gone ahead to put in live chat bubbles. Having live chat bubbles appear on your website to welcome visitors is a great way to start a healthy interaction with visitors.

Another great way to have visitors coming back to your website is to have them engage with your newsletters. Most people put their newsletters in-between articles. Some website owners place them in their footer or dedicate a page for the newsletter and link out to it. MailChimp and Convertkit are some worthy checkouts for newsletters and for form building.

4. Use social media share buttons

Using social media share buttons should look like the least on our list, but it’s pretty important too. Imagine a scenario where you write a killer article and a web visitor reads it on your blog and wishes to share it with friends but couldn’t do that. That’s bad news because you just let the visitor feel frustrated.

If you incorporate social media share buttons in your website’s design, they can increase your website’s interactivity. Sharethis.com and Addthis.com can help you set up social media share buttons on your website. If you prefer plugins, Easy social sharing and Shared Counts are good examples.

5. Ask

You can have great interactive content but no one knows it’s there. It doesn’t hurt to ask your readers or web visitors to share an article, comment on a post, or give recommendations. Even authority websites ask their visitors to carry out an action, politely.

This is the very reason we create Call To Actions (CTA) – to ask! Web visitors need to be guided. Think of them like tourists taking a tour in a country; they know nowhere and would need a tour guide to show them around. Not just show them around, but to show them to tourists’ points. The same applies to websites.

Now, over to you. Which idea stands out for you? What idea are you using on your website now? Are there words of contributions from you?

We will love to hear about it in the comments section. Do you care for a live chat? – reach us in the floating ball by the right bottom corner of the screen.

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5 Easy Ways To Carry Out Website Management

website management

Of course, most people only need a website to reach the tons of customers that are online. Nothing actually concerns most businessmen and women with website management. This is the very reason why our company manages the website of a lot of small business firms out there.

Websites are created as a meeting point for clients to businesses even for e-commerce websites. Websites also need management just like a car, house, or some other item that has significant importance. The more focused on managing your website, the healthier it becomes. This entails fast load time, quality content, accurate traffic analytics, etc.

Website management is also as important as making your website accessible. Carrying out website management could be time-consuming for most people who have their hands tied around other stuff. To get a website working, there are services that need to be handled or made available for the website and through the website. So, to carry out website management, we have listed 5 ways you can do that easily.

1. Use a Content Management System

wordpress
Photo by Stephen Phillips | unsplash.com

If you are looking out for a way to manage your website easily, then choosing and using an efficient Content Management System is something worth considering. Content management systems are a great tool to use in designing a website or blog because they simplify every step of the process. They simplify every website building process and they don’t need you to have an idea about programming.

Content Management Systems do not only help you design websites, they are also created to help you build and manage content for your website. They are great at also helping you install helpful plugins to track and create quality content. When looking for the best Content Management System that should suit you, you should also look into the one that offers good security and support. The most popular Content Management Systems are WordPress, Wix, Drupal, and Shopify.

2. Allocate responsibilities

allocating responsibilities
Photo by fauxels | pexels.com

A small business and a large organization’s website would usually be tasked to manage. This is usually measured out of how much traffic or service is carried out through the website. To easily cater for the website management, responsibilities should be allocated.

It is one thing to design a website, it is another thing to keep it running. Website management is a lot of work, so it’s ideal to know who’s going to be responsible for doing what on the website.  You have to come up with a detailed plan that cut across the services or functionalities of your website. It should state who exactly in your organization has to pick up the role in taking care of an aspect of the website.

This could be pretty hard for a one-man business, this is exactly the reason most new organizations leave their website management affairs to firms like us.

3. Have a Content Creation Plan

content plan
Photo by Jason Goodman | unsplash.com

Content is one of the most valuable parts of your website. It could be in the form of a written blog post just like this one you are reading, a video demonstrating a thing, audio, or a downloadable. It is pretty much what your web visitors consume. Most people would want to create different forms of content and watch out for which one gets the most engagements.

Just like creating a content marketing strategy, one way to keep your website management easy going is to have a content creation plan. This means you agree to a particular day you would be making posts on your website. This could include you doing blog posts, reviews, making videos, or posting any other form of content you have chosen for your website. So, you could decide to write and publish blog posts every Monday, post videos on Wednesdays, and do reviews on Fridays. This helps to reduce the stress which could be overwhelming if we have one person do this in two days or less. And again, it’s a good way to make your audience keep checking back on your website for new content.

Contents are one way to help your website generate leads and rank on search engines. Two things to keep in mind when creating content are: SEO and Relevancy. Search engines are more interested in our relevant your contents are to the web visitors and what keywords you are trying to rank for. This means that keyword stuffing and writing out of context will not do your website any good.

Some good tools you can use for keyword research are Google keyword finder, ahref, semrush, and ubersuggest.

4. Monitor traffic and review analytics

google analytics
Photo by Myriam Jessier | unsplash.com

Website management becomes easy when you monitor your traffic and review analytics. As your website receives visitors and has them interact with contents, all that data may be lying scattered and unprocessed. When you get an analytics tool to put all that data together, you can then have insight into what contents your visitors are interacting with the most. This would give you the edge to help your website rank on search engines.

Analytic tools like Clicky and Google analytics are helpful in knowing your website’s bounce rate, most visiting country, time on page, and so on. You can even go further to check for the organic keywords your website ranks for and the entire SEO health of your website by using Semrush, ahref, ubersuggest, and the likes. Or check out more website management tools on your own.

When you are clear with all of that data, content creation and website management become easy. You would have a clear direction of things which includes what to do and what not to do again.

5. Do monthly website management

To ease things out than rather having you glued to your website, a monthly revamp on the backend is ideal. Take some time to do the following:

  • Uninstall or remove plugins you don’t use anymore or seems unnecessary. Plugins stands like additional block of codes on the backend of your website. This translates to more processing time for your server.
  • Squeeze images to smaller sizes. For e-commerce websites, there are tons of images and they all could be high quality. Lighter images would help for a faster load-time.
  • Test the forms on your website to check if they are working according to plan to avoid you missing out on a lead.
  • Verify your backup – check if they are stored where you want them to be stored and if the data are stored correctly.

Conclusion

Website management can seem daunting but with the right knowledge of what tasks you should do, it becomes easier. Websites are a way to reach out to clients and generate leads. Since your website is one of the primary ways you reach out to a part of an audience that’s online, it needs maintenance. A well-maintained website is bound to serve longer and save you from having glitches here and there over the years.

Use the tips in this article to manage your website like a professional. Meanwhile, website management methods are not only tied to this. There are still more ways you can manage your website easily. If you know one or two, we will love to hear it in the comments below.

Do you have questions or do you want us to help you out? Slide into the floating chat centre by the right bottom corner of the screen.

Don’t forget to share this article with friends if you find it interesting.

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Top 6 Tips to Make Your Website Easy To Access

website access

Nothing turns a website visitor off than the inability to have fluid access to a website even if you’ve taken out time to put up great content on your website. Imagine visiting a website and you see the texts being stretched out or too zoomed in that you constantly have to scroll sideways to read a sentence. Or you log on to a website and finding your way around becomes a great deal of work. How does that feel?

Annoying right?

The thing is, access to website is vital just as the website itself is vital to showcase your products and/or services. People, especially millennials, have no patience at all on the web – thanks to the speed of this generational technology. This could also mean that if your website is slow or inaccessible, there’s a higher chance that your website won’t even get the chance to convert leads.

To help web visitors gain access to website, there are certain factors website owners and website developers are briefed on. So in this article, we are looking at the top 6 tips you can make your website easy to access.

Let’s get on with it already!

  1. Use Content Management Systems That Support Accessibility

Some popular Content Management Systems (CMS) like WordPress and Wix seamlessly help people build their website and provide them access to thousands of plugins and templates to choose from.

Photo by Justin Morgan | unsplash.com

When choosing your website template, it is important that you choose a template that grants you freedom over every feature on the template just in case you need to do any necessary edits or adjustment to your website, like creating menus and layouts.

  1. Format Your Text Rightly

Doesn’t sound like something that can hinder access to a website right? Wrong. Text is also an important factor in a website for accessibility. Remember that text is what holds 80% of your content and if it goes all wrong, then there is probably almost nothing to offer your visitor.

When we talk about text, we look into three factors:

  • Size
  • Color
  • Style
  • Size: A tiny text size would be strenuous to web visitors and also a huge text size. Some web browsers offer the ability for users to zoom into texts on a webpage but, hey! Isn’t that stress to your visitors? So to take out that stress, you should aim for somewhere between 12pt to 18pt.
  • Color: When it comes to color, be mindful so that the colors you pick should complement each other. Usually, a dark-colored text would go on a light-colored background and vice-versa which makes up for reading ease. By default, we would have black text on a white background. Most people just stick to that.
  • Style: Since we are aiming for readability here, choosing your ideal text font or style should revolve around a style that is easy for people to read. And not some fancy italics style usually used on cards.

As you can see below, in our homepage, we have a well-balanced use of text size, color and style which grants web visitors easy access around our website.

  1. Use Light Media Content

Media contents are what make a website rich. This also helps website owners pass information in dynamic ways to get the attention of a web visitor.  This media content includes images, audio, and videos. The question would be how do media contents affect access to website?

Photo by CardMapr | unsplash.com

Media content can be great tool used for promoting your brand. You can make a video of yourself explaining what your brand is about or post super-high-resolution images of your products. But how does all this content affect the health of your website?

If you have made a video of yourself explaining your brand and have taken super-high-resolution images and posted them on your website, there’s every tendency that your website would be sluggish in loading these media contents which in turn makes your website laggy and inaccessible. And that’s no good news.

Before posting these rich media contents, take a few steps to ensure that the content can be available to those who may not be able to view the video, or to those who can’t enjoy it completely – smartphone users.

The way out? – try shrinking down the size of heavy images so that they can run in kilobytes using image resizing software on the internet. Usually, shrinking videos affect its quality so why not add a button or link to a separate page where you can express more about that service or product.

  1. Use Headings Correctly

Headers run from the <H1> tag to the <H4> tag with H1 as the biggest and down to H4, the smallest. Not only are headings used to show a ‘heading’, but they are also used in the auto-generating table of contents which are usually grouped. If placed incorrectly, you may confuse a web visitor’s navigation through the web content which in turn, breeds poor access to the website.

<H1> Heading 1 </H1>

<H2> Heading 2 </H2>

<H3> Heading 3 </H3>

<H4> Heading 4 </H4>

Headers are important not only for making your website content look organized; they are also the ways screen readers and bots crawl your website to know how to display information to users.

The <H1> tag is known to be the biggest heading and it’s used only for headings. While the <H2> tag and below to <H4> is used for sub-headings.  Meanwhile, don’t skip the heading levels.

  1. Do Proper Design
Photo by Kelly Sikkema | unsplash.com

Every website does not only need content to stand tall, it also needs an amazing design. The kind of design that says, ‘hey, we are the best!’ Poor website design can contribute to slow loading time, which rolls over to become a problem with your website ranking on search engines. For the basics, if you don’t rank on search engines, your website is not going to be accessed by web visitors in the first place.

So when designing your website, be careful with colours, avoid using tables as layouts and sidebars, design your forms for accessibility; fields and buttons should be labelled accordingly, and required fields should be correctly indicated. You can also get assistance from different tools that can help evaluate your website’s color contrast.

  1. Use Responsive Sites

Having a responsive website is a great way to make sure anyone using any device can access your website and the contents will still adjust to fill up any screen format. This eradicates the stress of one having to scroll vertically to read a sentence or interact with media content.

Now over to you. What tip stood helpful to you? What other tip do you think would be helpful for access to website? Now head over to the blue floating icon by the bottom right that says, ‘We are here!’ and tell us what you have in mind.

Remember, we appreciate all input!

Meanwhile, if you have this kind of problem and looking for who to handle it perfectly, we are here to help.

Feel free to share this article with friends who might need to improve access to their website.

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