Okay, you have successfully launched your business after putting in so much work in setting it up. After some months or years, you are looking for ways to expand your business using technology (because it’s the right thing to do in this 21st century). This article will be an eye-opener to businessmen and women who plan on expanding their business reach beyond local customers.
Here are 6 ways to expand your business using technology:
1. Google my business
Using Google my business, you can expand your business locally. People who never knew your business exists in the locality can find your business faster. When you register your business on Google, it becomes easy for people to find you when they search for your kind of business online. For instance, if you own a flower shop, and people go online to search, “flower shops near me”, your business will be listed among businesses near that web visitor.
One of the great ways to expand your business using technology is using Ads. Using Ads can help you quickly expand your business past your locality. With Ads, you can put your business in front of people who need them and may be ready to buy. There are many Ads networks out there that will help you narrow your business to the age category, sex, occupation, etc of people who might convert to customers. Some of these ads networks are Google Adsense, Adsterra, Adcash, etc.
3. Social media
Do not under rate the power of social media. Almost every human on earth has a social media app on their smartphone or belong to a forum online. With social media, you can start making noise about your business and spread word of mouth about your business. Don’t know where to start? By just posting a short note about your business on your Whatsapp status is simple way to start. You can create a professional account for your business and run Ads on social media to expand your business. Some social media platforms that can be helpful are Instagram, Facebook, TikTok, Twitter, and YouTube.
Having a website is one of the great ways to expand your business using technology. For every business, websites are a virtual presence of businesses where web visitors can visit and carry out transactional activities without having to visit the business physically. Everyone is online now, and ordering products can be done in breeze thanks to e-commerce websites. You too can own an e-commerce website and start growing your business past your locality.
5. Mobile App
Using mobile apps is one good way to grow your business. Mobile apps are the livelihood of smartphones and almost everyone has a smartphone. Today, tons of businesses and organizations are taking the opportunity mobile apps are offering to grow businesses. Because mobile apps are integrated with smartphones, they offer you more features and easy ways to retain customers and get new ones. Some of the helpful functionalities mobile apps offers are push notifications, alerts, reminders, integration with other apps on the smartphone, plus, it sits on the screen of the user’s smartphone which means the user gets to see your business anytime he uses his smartphone.
Although using television as one way to expand your business can be costly, but it can become effective in the long run. Everyone watches TV! You can try the least TV ads and analyze your results. If you are satisfied with your results, you can confidently try a higher Ad package and watch your business grow.
Technology is a great way to grow your business from scratch. You can start from cheap methods like using social media platforms, Google my business, and creating a simple but responsive website for you business. Having taking care of those basics, if you have enough cash to grow your business, you can delve into growing your business using Ads, mobile app, and television.
There are still other ways to grow your business using technology. If you are confused on how to start, we are experts in helping small businesses grow to a reputable standard. Reach us here or hit the comments section and tell us what you want. Meanwhile, if you are confused about a thing and have a question, please ask in the comments.
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