6 Ways to Expand your Business Using Technology

ways to expand your business using technology

Okay, you have successfully launched your business after putting in so much work in setting it up. After some months or years, you are looking for ways to expand your business using technology (because it’s the right thing to do in this 21st century). This article will be an eye-opener to businessmen and women who plan on expanding their business reach beyond local customers.

Here are 6 ways to expand your business using technology:

1.     Google my business

Using Google my business, you can expand your business locally. People who never knew your business exists in the locality can find your business faster. When you register your business on Google, it becomes easy for people to find you when they search for your kind of business online. For instance, if you own a flower shop, and people go online to search, “flower shops near me”, your business will be listed among businesses near that web visitor.

2.     Ads

One of the great ways to expand your business using technology is using Ads. Using Ads can help you quickly expand your business past your locality. With Ads, you can put your business in front of people who need them and may be ready to buy. There are many Ads networks out there that will help you narrow your business to the age category, sex, occupation, etc of people who might convert to customers. Some of these ads networks are Google Adsense, Adsterra, Adcash, etc.

3.     Social media

Do not under rate the power of social media. Almost every human on earth has a social media app on their smartphone or belong to a forum online. With social media, you can start making noise about your business and spread word of mouth about your business. Don’t know where to start? By just posting a short note about your business on your Whatsapp status is simple way to start. You can create a professional account for your business and run Ads on social media to expand your business. Some social media platforms that can be helpful are Instagram, Facebook, TikTok, Twitter, and YouTube.

4.     Website

Having a website is one of the great ways to expand your business using technology. For every business, websites are a virtual presence of businesses where web visitors can visit and carry out transactional activities without having to visit the business physically. Everyone is online now, and ordering products can be done in breeze thanks to e-commerce websites. You too can own an e-commerce website and start growing your business past your locality.

5.     Mobile App

Using mobile apps is one good way to grow your business. Mobile apps are the livelihood of smartphones and almost everyone has a smartphone. Today, tons of businesses and organizations are taking the opportunity mobile apps are offering to grow businesses. Because mobile apps are integrated with smartphones, they offer you more features and easy ways to retain customers and get new ones. Some of the helpful functionalities mobile apps offers are push notifications, alerts, reminders, integration with other apps on the smartphone, plus, it sits on the screen of the user’s smartphone which means the user gets to see your business anytime he uses his smartphone.

6.      Television

Although using television as one way to expand your business can be costly, but it can become effective in the long run. Everyone watches TV! You can try the least TV ads and analyze your results. If you are satisfied with your results, you can confidently try a higher Ad package and watch your business grow.

Conclusion

Technology is a great way to grow your business from scratch. You can start from cheap methods like using social media platforms, Google my business, and creating a simple but responsive website for you business. Having taking care of those basics, if you have enough cash to grow your business, you can delve into growing your business using Ads, mobile app, and television.

There are still other ways to grow your business using technology. If you are confused on how to start, we are experts in helping small businesses grow to a reputable standard. Reach us here or hit the comments section and tell us what you want. Meanwhile, if you are confused about a thing and have a question, please ask in the comments.

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5 solid ways to convert web visitors to customers

convert web visitors to customers

For every business to convert web visitors to customers, they are necessary things they should have in place first. And that we are going to talk about in this article. The thing is, web visitors are very keen to information and the crippling human attention span makes it worse for businesses to do a proper convincing.

So, here are 5 solid ways to convert web visitors to customers:

1.     Create a beautiful responsive website or blog

The first thing every web visitor is going to notice is your website’s or blog’s design. In this era, a less appealing design can be a turn off for web visitors. And a less responsive one can be worse. Creating a beautiful responsive website or blog is one solid way to convert web visitors to customers.

2.     Create a landing page

Landing pages are a great way to convert web visitors to customers. Having a website or a blog can be a good way to have an online presence. But to convert these web visitors into customers, you will need to have a landing page that sends them straight down your sales funnel. When creating a landing page, it is ideal to look out for a beautiful and high-converting template, and a great sales copy. Some platforms to build great landing pages are Leadpages, Systeme.io, Instapage, etc

3.     Build an email or subscribers list

Collecting emails or politely asking web visitors to subscribe to your email or subscribers list is a great way to convert web visitors to customers. When you have an email list, it becomes easy for you to make more sales than usual. Building an email list can take a lot of time, but the results are always worth it. You can build an email list by embedding newsletter subscriber’s forms in your website or blog, and/or using a landing page for a product or service you are advising.

4.     Ads

One great way to convert web visitors into customers is using ads. Ads are a fast way to get your business o products or service in the faces of the right people. Although, ads require requires money, but in the long run, you will get your business faster and easier in front of people who need them. Social media and goggle’s ads are a great way to reach web visitors who your business may be helpful to. Plus, it is a great way to stay above your competitors.

5.     Sales copy

A great sales copy can be a strong convincing force that converts web visitors to customers. Sometimes, no matter how great your website or product appears to be, if you don’t have a great sales copy, you might never stand the chance to convert a web visitor to a customer.

Conclusion

Converting web visitors to customers can be a lot of work but a great website or blog, sales copy, beautifully crafted landing page can work wonders – if you use organic traffic. If you have no organic traffic and would like to skip the stress of growing an organic traffic, then using ads is a great idea.

If you are stuck and looking for a way to convert web visitors into customers, then you should try out our services. Meanwhile, head over to the comments if you have a question or confused about a thing.

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5 Reasons why you need a good website

A good website has a lot of benefits it can offer to you or your business. With new technologies springing forth as the day breaks, web visitors are now tied to the millions of beautifully designed and functional websites that are pushed out by brands (which could also include your competitors). There are several reasons why you need a good website and that is exactly what we are going to be listing out here in this article.

reasons why you need a good website
Photo by Le Buzz

Remember that your website is your most valuable online presence and it is important that you have it done right. A poorly built or designed website will always spurt out little or no conversion and traffic. There will always be an increased bounce rate and poor user experience which just spells bad in capital letters. Keep in mind that a website is one of the most important investment any brand can make. So, the better the user experience and captivating the functionality is, the better results your brand gets on the web.

Enough talking, lets see the reasons why you need a good website.

1. To improve your brand image

You need a good website to improve your brand image. Your website is your brand on the virtual space. So, if it is wacky, it just means that your brand might be wacky as well. When thinking of setting up your website, you need to think about your brand image; how would people perceive your brand through your website? What message does your website pass across to your visitors? These are important questions to ask.

If your website has inconsistent colors and poorly placed elements of design, it sends a very bad message. It could spell out to visitors that your business or brand won’t be able to solve their problem since you can’t fix your own website. A great user experience and a responsive website will always get you good customer feedback, conversions, and positive reviews which in turn, improves your brand image. On the flip side, a poor user experience and bad responsive website would leave a stubborn dent on your brand image.

2. To boost your brand credibility

One of the reasons why you need a good website is to boost your brand credibility. Yes, we have established the fact that having a website gives you a virtual space on the web. But a plus to that is that it boosts your brand credibility. Having a website rather than having only a social media page when you have a physical store tells the locals that your brand can be trusted and you mean business. 

In this era, before most people buy from you, they tend to look up your brand on the internet. If they find a poorly designed and outdated website, it only means one thing – no sales. Worse if you don’t have a website at all.

3. For stand out from the crowd

To stand out from the hundreds of thousands of competitors on the web, you need to have a good website. The will to stand out from the crowd is one of the reasons why you need a good website. A website that has a beautiful use interface, responsive, and have tons of functionalities and widgets will definitely set you apart from the competition. A good website is great at SEO too, as it helps you rank for goods and services web visitors are searching for.

4. To reach more people locally and internationally

Reaching more people locally and internationally is one of the reasons why you need a good website. A good website is always optimized and helps your business be on the screens of people who are searching for what you offer. These people could be away in another country or they could just be a stone throw from your physical address. Which ever place they are, a good website would only make them interested in what you have to offer.

5. For more conversions

Coupled with a well-designed landing page with good color consistency, a good website will always convert. With a good website, you don’t have to strain to convince people. Hush and let your beautifully crafted and fully functional website do the talking. A good website always makes convincing easier. Drawing people into a sales funnel becomes easy through several integrations with certain third-party platforms like ThriveCart, Shopify, Systeme.io, etc.

Conclusion

There are tons of reasons why you need a good website. A good website can be a life saver when your business needs some reviving. The benefits of having a good website cannot be overemphasized — from getting high conversions, more traffic, credibility, and great user experience, the merits can be endless. 

If you are looking forward to creating a good website for an affordable price, get in touch with us or leave a comment in the comments section below. 

Over to you now — could there be more reasons why you need a good website? 

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