Of course, most people only need a website to reach the tons of customers that are online. Nothing actually concerns most businessmen and women with website management. This is the very reason why our company manages the website of a lot of small business firms out there.
Websites are created as a meeting point for clients to businesses even for e-commerce websites. Websites also need management just like a car, house, or some other item that has significant importance. The more focused on managing your website, the healthier it becomes. This entails fast load time, quality content, accurate traffic analytics, etc.
Website management is also as important as making your website accessible. Carrying out website management could be time-consuming for most people who have their hands tied around other stuff. To get a website working, there are services that need to be handled or made available for the website and through the website. So, to carry out website management, we have listed 5 ways you can do that easily.
1. Use a Content Management System
If you are looking out for a way to manage your website easily, then choosing and using an efficient Content Management System is something worth considering. Content management systems are a great tool to use in designing a website or blog because they simplify every step of the process. They simplify every website building process and they don’t need you to have an idea about programming.
Content Management Systems do not only help you design websites, they are also created to help you build and manage content for your website. They are great at also helping you install helpful plugins to track and create quality content. When looking for the best Content Management System that should suit you, you should also look into the one that offers good security and support. The most popular Content Management Systems are WordPress, Wix, Drupal, and Shopify.
2. Allocate responsibilities
A small business and a large organization’s website would usually be tasked to manage. This is usually measured out of how much traffic or service is carried out through the website. To easily cater for the website management, responsibilities should be allocated.
It is one thing to design a website, it is another thing to keep it running. Website management is a lot of work, so it’s ideal to know who’s going to be responsible for doing what on the website. You have to come up with a detailed plan that cut across the services or functionalities of your website. It should state who exactly in your organization has to pick up the role in taking care of an aspect of the website.
This could be pretty hard for a one-man business, this is exactly the reason most new organizations leave their website management affairs to firms like us.
3. Have a Content Creation Plan
Content is one of the most valuable parts of your website. It could be in the form of a written blog post just like this one you are reading, a video demonstrating a thing, audio, or a downloadable. It is pretty much what your web visitors consume. Most people would want to create different forms of content and watch out for which one gets the most engagements.
Just like creating a content marketing strategy, one way to keep your website management easy going is to have a content creation plan. This means you agree to a particular day you would be making posts on your website. This could include you doing blog posts, reviews, making videos, or posting any other form of content you have chosen for your website. So, you could decide to write and publish blog posts every Monday, post videos on Wednesdays, and do reviews on Fridays. This helps to reduce the stress which could be overwhelming if we have one person do this in two days or less. And again, it’s a good way to make your audience keep checking back on your website for new content.
Contents are one way to help your website generate leads and rank on search engines. Two things to keep in mind when creating content are: SEO and Relevancy. Search engines are more interested in our relevant your contents are to the web visitors and what keywords you are trying to rank for. This means that keyword stuffing and writing out of context will not do your website any good.
Some good tools you can use for keyword research are Google keyword finder, ahref, semrush, and ubersuggest.
4. Monitor traffic and review analytics
Website management becomes easy when you monitor your traffic and review analytics. As your website receives visitors and has them interact with contents, all that data may be lying scattered and unprocessed. When you get an analytics tool to put all that data together, you can then have insight into what contents your visitors are interacting with the most. This would give you the edge to help your website rank on search engines.
Analytic tools like Clicky and Google analytics are helpful in knowing your website’s bounce rate, most visiting country, time on page, and so on. You can even go further to check for the organic keywords your website ranks for and the entire SEO health of your website by using Semrush, ahref, ubersuggest, and the likes. Or check out more website management tools on your own.
When you are clear with all of that data, content creation and website management become easy. You would have a clear direction of things which includes what to do and what not to do again.
5. Do monthly website management
To ease things out than rather having you glued to your website, a monthly revamp on the backend is ideal. Take some time to do the following:
- Uninstall or remove plugins you don’t use anymore or seems unnecessary. Plugins stands like additional block of codes on the backend of your website. This translates to more processing time for your server.
- Squeeze images to smaller sizes. For e-commerce websites, there are tons of images and they all could be high quality. Lighter images would help for a faster load-time.
- Test the forms on your website to check if they are working according to plan to avoid you missing out on a lead.
- Verify your backup – check if they are stored where you want them to be stored and if the data are stored correctly.
Website management can seem daunting but with the right knowledge of what tasks you should do, it becomes easier. Websites are a way to reach out to clients and generate leads. Since your website is one of the primary ways you reach out to a part of an audience that’s online, it needs maintenance. A well-maintained website is bound to serve longer and save you from having glitches here and there over the years.
Use the tips in this article to manage your website like a professional. Meanwhile, website management methods are not only tied to this. There are still more ways you can manage your website easily. If you know one or two, we will love to hear it in the comments below.
Do you have questions or do you want us to help you out? Slide into the floating chat centre by the right bottom corner of the screen.
Don’t forget to share this article with friends if you find it interesting.
458 total views