5 Ways to tell if a website is Safe

Ways to tell if a website is Safe

A website that is not safe can be an easy target for hackers and scammers. Unsafe websites can be easily spammed and used as a tool to scam people of their money; get their debit card detail, passwords, and any other personal data thieves find valuable. To stop that from happening, you can use one of the several ways to tell if a website is safe.

As you rush off to shop from an e-commerce website or use websites that require your data of any sort, it is ideal to check for the website’s reputation to be sure of its safety before inputting your data.  In that regard, we have written out 5 ways to tell if a website is safe or not.

Let’s go!

1.     HTTPS

HTTP (Hypertext Transfer Protocol) is the basic protocol for sending data from your web browser to a website. The HTTPS is the secured version of the HTTP with the “S” standing for “secure”. The HTTPS protocol is used by websites like e-commerce websites and financial platforms to encrypt your data and protect it from data thieves.

The basic way to know if a website is secure is looking at the address bar for a padlock icon. If you find a padlock icon that means the website has an SSL certificate installed. If you can’t find a padlock icon that means the website is not safe to input your data. And an SSL certificate is not installed.

2.     Website safety checker

Using a website safety checker is one of the easy ways to tell if a website is safe or not. You can use a website safety checkers like the Google safe browsing, Opera blacklist, OpenPhish, Avira, Comodo, etc. To use them, you have to copy the URL of a website and paste it into the search bar of the website safety checker. A scan will be carried out and in seconds, the website safety checker will let you know if it is a safe website or not.

3.     Browser safety tools

Recent web browsers are launched with built-in browsing safety tools and old ones are being updated to have safety features. In a browser’s privacy and advanced settings, you will find toggles to restrict distracting pop-ups, stop flash content, disable malicious downloads, and set which website can have access to your microphone and camera.\

4.     Privacy policy and Business Registration number

If you are already on a website, one of the ways to check if the website is safe, is to check out their privacy policy. Legit websites should have a privacy policy page. Do they state that your data will be safe? If you don’t understand the terms on the page, you can try checking them on Google. If it is a business website, you can check for the business registration number on the website to verify the existence of the business.

5.     Contact Information

One of the easy ways to tell if a website is safe is by checking out their contact information on the contact us page. Businesses and organizations always state the various ways you can contact them. They can list a physical address and their social media accounts. Run a background check on all the social media pages and their also check if they are physically in existence on the address they have stated. If you can’t find anything convincing, it can be a sign that their website is not safe to interact with.


There are many websites out the internet that are not safe to input your data. Using the 5 ways we have stated above will help you tell a website that isn’t safe. This can save you from being a prey to scammers and also help you stay alert and help you identify future threats.

If you own a website and would want to make it safe for web visitors and also keep scammers and hackers away, contact us and we will respond to your request immediately.

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6 Ways to Expand your Business Using Technology

ways to expand your business using technology

Okay, you have successfully launched your business after putting in so much work in setting it up. After some months or years, you are looking for ways to expand your business using technology (because it’s the right thing to do in this 21st century). This article will be an eye-opener to businessmen and women who plan on expanding their business reach beyond local customers.

Here are 6 ways to expand your business using technology:

1.     Google my business

Using Google my business, you can expand your business locally. People who never knew your business exists in the locality can find your business faster. When you register your business on Google, it becomes easy for people to find you when they search for your kind of business online. For instance, if you own a flower shop, and people go online to search, “flower shops near me”, your business will be listed among businesses near that web visitor.

2.     Ads

One of the great ways to expand your business using technology is using Ads. Using Ads can help you quickly expand your business past your locality. With Ads, you can put your business in front of people who need them and may be ready to buy. There are many Ads networks out there that will help you narrow your business to the age category, sex, occupation, etc of people who might convert to customers. Some of these ads networks are Google Adsense, Adsterra, Adcash, etc.

3.     Social media

Do not under rate the power of social media. Almost every human on earth has a social media app on their smartphone or belong to a forum online. With social media, you can start making noise about your business and spread word of mouth about your business. Don’t know where to start? By just posting a short note about your business on your Whatsapp status is simple way to start. You can create a professional account for your business and run Ads on social media to expand your business. Some social media platforms that can be helpful are Instagram, Facebook, TikTok, Twitter, and YouTube.

4.     Website

Having a website is one of the great ways to expand your business using technology. For every business, websites are a virtual presence of businesses where web visitors can visit and carry out transactional activities without having to visit the business physically. Everyone is online now, and ordering products can be done in breeze thanks to e-commerce websites. You too can own an e-commerce website and start growing your business past your locality.

5.     Mobile App

Using mobile apps is one good way to grow your business. Mobile apps are the livelihood of smartphones and almost everyone has a smartphone. Today, tons of businesses and organizations are taking the opportunity mobile apps are offering to grow businesses. Because mobile apps are integrated with smartphones, they offer you more features and easy ways to retain customers and get new ones. Some of the helpful functionalities mobile apps offers are push notifications, alerts, reminders, integration with other apps on the smartphone, plus, it sits on the screen of the user’s smartphone which means the user gets to see your business anytime he uses his smartphone.

6.      Television

Although using television as one way to expand your business can be costly, but it can become effective in the long run. Everyone watches TV! You can try the least TV ads and analyze your results. If you are satisfied with your results, you can confidently try a higher Ad package and watch your business grow.


Technology is a great way to grow your business from scratch. You can start from cheap methods like using social media platforms, Google my business, and creating a simple but responsive website for you business. Having taking care of those basics, if you have enough cash to grow your business, you can delve into growing your business using Ads, mobile app, and television.

There are still other ways to grow your business using technology. If you are confused on how to start, we are experts in helping small businesses grow to a reputable standard. Reach us here or hit the comments section and tell us what you want. Meanwhile, if you are confused about a thing and have a question, please ask in the comments.

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5 solid ways to convert web visitors to customers

convert web visitors to customers

For every business to convert web visitors to customers, they are necessary things they should have in place first. And that we are going to talk about in this article. The thing is, web visitors are very keen to information and the crippling human attention span makes it worse for businesses to do a proper convincing.

So, here are 5 solid ways to convert web visitors to customers:

1.     Create a beautiful responsive website or blog

The first thing every web visitor is going to notice is your website’s or blog’s design. In this era, a less appealing design can be a turn off for web visitors. And a less responsive one can be worse. Creating a beautiful responsive website or blog is one solid way to convert web visitors to customers.

2.     Create a landing page

Landing pages are a great way to convert web visitors to customers. Having a website or a blog can be a good way to have an online presence. But to convert these web visitors into customers, you will need to have a landing page that sends them straight down your sales funnel. When creating a landing page, it is ideal to look out for a beautiful and high-converting template, and a great sales copy. Some platforms to build great landing pages are Leadpages, Systeme.io, Instapage, etc

3.     Build an email or subscribers list

Collecting emails or politely asking web visitors to subscribe to your email or subscribers list is a great way to convert web visitors to customers. When you have an email list, it becomes easy for you to make more sales than usual. Building an email list can take a lot of time, but the results are always worth it. You can build an email list by embedding newsletter subscriber’s forms in your website or blog, and/or using a landing page for a product or service you are advising.

4.     Ads

One great way to convert web visitors into customers is using ads. Ads are a fast way to get your business o products or service in the faces of the right people. Although, ads require requires money, but in the long run, you will get your business faster and easier in front of people who need them. Social media and goggle’s ads are a great way to reach web visitors who your business may be helpful to. Plus, it is a great way to stay above your competitors.

5.     Sales copy

A great sales copy can be a strong convincing force that converts web visitors to customers. Sometimes, no matter how great your website or product appears to be, if you don’t have a great sales copy, you might never stand the chance to convert a web visitor to a customer.


Converting web visitors to customers can be a lot of work but a great website or blog, sales copy, beautifully crafted landing page can work wonders – if you use organic traffic. If you have no organic traffic and would like to skip the stress of growing an organic traffic, then using ads is a great idea.

If you are stuck and looking for a way to convert web visitors into customers, then you should try out our services. Meanwhile, head over to the comments if you have a question or confused about a thing.

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5 Reasons why you need a good website

A good website has a lot of benefits it can offer to you or your business. With new technologies springing forth as the day breaks, web visitors are now tied to the millions of beautifully designed and functional websites that are pushed out by brands (which could also include your competitors). There are several reasons why you need a good website and that is exactly what we are going to be listing out here in this article.

reasons why you need a good website
Photo by Le Buzz

Remember that your website is your most valuable online presence and it is important that you have it done right. A poorly built or designed website will always spurt out little or no conversion and traffic. There will always be an increased bounce rate and poor user experience which just spells bad in capital letters. Keep in mind that a website is one of the most important investment any brand can make. So, the better the user experience and captivating the functionality is, the better results your brand gets on the web.

Enough talking, lets see the reasons why you need a good website.

1. To improve your brand image

You need a good website to improve your brand image. Your website is your brand on the virtual space. So, if it is wacky, it just means that your brand might be wacky as well. When thinking of setting up your website, you need to think about your brand image; how would people perceive your brand through your website? What message does your website pass across to your visitors? These are important questions to ask.

If your website has inconsistent colors and poorly placed elements of design, it sends a very bad message. It could spell out to visitors that your business or brand won’t be able to solve their problem since you can’t fix your own website. A great user experience and a responsive website will always get you good customer feedback, conversions, and positive reviews which in turn, improves your brand image. On the flip side, a poor user experience and bad responsive website would leave a stubborn dent on your brand image.

2. To boost your brand credibility

One of the reasons why you need a good website is to boost your brand credibility. Yes, we have established the fact that having a website gives you a virtual space on the web. But a plus to that is that it boosts your brand credibility. Having a website rather than having only a social media page when you have a physical store tells the locals that your brand can be trusted and you mean business. 

In this era, before most people buy from you, they tend to look up your brand on the internet. If they find a poorly designed and outdated website, it only means one thing – no sales. Worse if you don’t have a website at all.

3. For stand out from the crowd

To stand out from the hundreds of thousands of competitors on the web, you need to have a good website. The will to stand out from the crowd is one of the reasons why you need a good website. A website that has a beautiful use interface, responsive, and have tons of functionalities and widgets will definitely set you apart from the competition. A good website is great at SEO too, as it helps you rank for goods and services web visitors are searching for.

4. To reach more people locally and internationally

Reaching more people locally and internationally is one of the reasons why you need a good website. A good website is always optimized and helps your business be on the screens of people who are searching for what you offer. These people could be away in another country or they could just be a stone throw from your physical address. Which ever place they are, a good website would only make them interested in what you have to offer.

5. For more conversions

Coupled with a well-designed landing page with good color consistency, a good website will always convert. With a good website, you don’t have to strain to convince people. Hush and let your beautifully crafted and fully functional website do the talking. A good website always makes convincing easier. Drawing people into a sales funnel becomes easy through several integrations with certain third-party platforms like ThriveCart, Shopify, Systeme.io, etc.


There are tons of reasons why you need a good website. A good website can be a life saver when your business needs some reviving. The benefits of having a good website cannot be overemphasized — from getting high conversions, more traffic, credibility, and great user experience, the merits can be endless. 

If you are looking forward to creating a good website for an affordable price, get in touch with us or leave a comment in the comments section below. 

Over to you now — could there be more reasons why you need a good website? 

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All you need to consider before owning a website

All you need to consider before owning a website

Many people own a website for different reasons. It could be to promote their business on the internet, to give off a professional dominance, or for just the sake that others are having a website and they should too. This article offers you all you need to consider before owning a website. So, before you jump off into building or purchasing a website, there are things you need to consider.

Yes, we know that almost every business personality or organization needs a website to show they have a strong and intimidating online presence. But this article acts as a guide to help you figure out what’s best for you or your business.

Are you ready to know all you need to consider before owning a website? — keep reading!

1.  Domain name

A domain name is a word or the words people type into a browser’s search bar to look for your website. A domain name is one important factor among all you need to consider before owning a website. Why? That’s because it is going to be your identity or brand’s identity.

Before heading off to choose a domain name, you need to keep in mind that you have to choose or think of a domain name that is short, easy for people to remember, spell, and best portrays your brand. For instance, www.thefishshop.com is better off than www.theunderseacreatures.com, and www.mentalhelp.com seems better than www.psychologycycle.com The goal here is not to use words that can be confusing to spell and hard to remember. Don’t forget to add words that best describe your company, avoid using numbers and special characters, and don’t let the length of your domain name go past 15 characters. Got it?

And again you need to choose the extension that best suits your business or whatever you are planning to have a website for. This means that if you are a company, go for a .com extension. A school? — use .edu. Are you an organization? — using .org best describes which industry you are under.

2.  Web Hosting Company

This is a critical aspect to consider before owning a website. It is important to do background research on any web hosting company you have set your eyes on. Here’s a tip; ask for people’s reviews about web hosting companies on social media — it’s a good place to get honest feedback.

When choosing a web hosting company, there are things you should keep in mind to help you make a good decision among your list. These things include customer reviews, tech support, control panel Interface, hosting plan specs, and their server type. Remember that a web host can help make or mare your website. So, it is important that you keenly look are what they have to offer and what your needs are. The best idea is to compare web hosting companies to choose the one that best meets your criteria.

3.  Content Management Software (CMS)

the next item on our all you need to consider before owning a website list is Content Management Software (CMS). Unless you will be using front-end web programming languages to make and manage content for your website (which I think nobody does anymore), you should consider searching for content management software.

The most popular content management software out there is WordPress. This is because it is free, simple to use, great for people who have no coding skills, and it has a large community that can help you out just in case you run into any problems in the future. However, there is still other great content management software out there. They include Joomla, Drupal, Magento, etc.

Before considering content management software, check for ease of use and user interface.

4.  Content

Content also happens to be part of all the things you need to consider before owning a website. What content would you be pushing out through your website? Would they be solely texts or you will be incorporating a lot of audio and videos?

The type of content you choose to publish on your website will determine the web hosting plan you should choose. This is because high-definition images, audios, and videos consume more storage space on the allocated hosting space. So, if you are looking forward to pushing out rich media content, then plan for a higher hosting plan.

5.  Theme

One last thing to consider is your website’s theme. A theme is a template design of a website. There are hundreds of thousands of themes on the web, both free and paid. Every theme is designed to shine a particular type of website. This means that it would be a terrible idea to use a theme that was built originally for a newspaper website for an e-commerce website. The outcome? — it would be disastrous to behold.

So, take a moment and browse through the web until you find the perfect theme that represents your website perfectly — even if it would cost you money; pay for the best. Most plugins on popular content management software can help you get free themes. If you are not satisfied with the themes you are getting, you can always use website builders like Elementor and Bluehost’s website builder plugin to build your website from the scratch using the easy drag and drop approach.

Final Words

Good thing we have shown you all you need to consider before getting a website. Now get on with your plans to own a website and don’t forget to apply all the things we have labeled out here in this article. 

If you think you have hit a roadblock somewhere and don’t know what to do further, you can always contact us for help. If you also need someone to build your website and take care of the content management, we are here — that’s exactly what we are here for. You can check out our services here and message us right after you have made a decision.

Don’t forget to drop a comment in the comments section below — just in case you have a question or a contribution. You may also share this article with people who may need it.

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5 Best Content Management Systems to Use This 2022

content management system

Content management Systems have been around for years making content management for businesses and companies easier. If you have tons of content to manage or put out there on your platform or website, a good content managing system is all that you should look out for. With the right content management system, you cannot only manage pieces of contents, but it gives you the advantage to have a responsive and interactive platform, and give a great user-experience to users.

There are tons of content management systems out there. Each of them unique in their attributes, though having same basic functionality. But in this article, we have carefully selected 5 of the best content management systems that delivers quality.

1.      WordPress

content management system

wordPress has gained popularity since its launch date, 2005, and it is the most vastly used content management system. WordPress offers a large array of themes you can use to customize your site. And the huge library of plugins available helps a lot to include features in your website like creating a landing page, chat space, contact forms, etc.

WordPress does not require anyone to have coding skills to be able to do anything. It is mostly a click-drag-and-drop interface with a great and easy block editor. You can do a whole lot with the free plan and even run your site solely on free plan and have tons of features to integrate into the system.


  1. Flexibility and freedom to build any kind of website
  2. No need for coding skills
  3. Thousands of themes and plugins to add features to your website
  4. Designed for SEO optimization using SEO plugins like Yoast and MathRank
  5. It is open source with a huge community to offer help and support
  6. It offers a lot of extensibilities making it a good choice for both beginners and developers


  1. You will have to set up your hosting and domain name and take responsibility for security and backups.
  2. Not as fast or scalable
  3. Because it is broad, it can become intimidating for beginners


WordPress is totally free but before you can use it for your site you will have to buy a domain name (which cost around $9 – $15 per year) and a hosting account with a web host that can run WordPress (normally from $7.99/month). Prices are bound to vary based on different hosting companies.

2.      Joomla

Joomla is also a popular content management system housing over 15% of websites on the internet. Launched in 2005, just like wordpress, It is a free and open-source content management system offering a wide array of themes and extensions that lets you build just any type of website you want. Joomla is a little more complicated to use than WordPress, but has a large community of developers and users who can help you get started. Joomla is good for medium to large-sized websites and users who want more control over their website design and functionality, those with coding knowledge.


  1. It is highly customizable
  2. It is secure, having a large community of developers working constantly to keep it up-to-date.
  3. It has a huge library of extensions and templates that allow users to add any functionality or feature to their website.
  4. It is free and open-source, leaving room for anyone who wants to customize it


  1. Not as user-friendly as wordPress
  2. It requires a moderate level of technical know-how to use perfectly.
  3. It is an Open-source software, which can lead to security vulnerabilities if not properly managed.


Joomla is free to install and use, though you will need to pay for a domain name and web hosting that supports Joomla. There are no restrictions on how you can use Joomla, but there are some paid extensions and themes available for purchase.

3.      Wix

Wix is a content management system that is similar to Weebly. Wix is beginner-friendly and it might be worth considering for beginners. It has paid plans and also gives you an unlimited free option. With Wix, have access to beautiful templates or choose to build your site through its drag-and-drop builder. The system is easy to understand and doesn’t need you to have coding skills. Wix is more into customization. You can develop your entire website theme and color palette even by answering a few questions about your business and get a professional-looking website running in no time.


  1. Wix’s drag and drop interface makes it really easy to create pages
  2. There are many of pre-made responsive templates you can choose from.
  3. You can add apps to your website from the Wix App Market.


  1. Once you’ve chosen a template on Wix, you can’t change to a different one.
  2. You can’t run an eCommerce store on Wix unless you upgrade to a paid plan.
  3. You can only accept payments using PayPal or Authorize.net.
  4. Wix does not allow you to easily download your data and export it.
  5. You will have a Wix-branded domain name and ads on your site if you are using a free plan. The ads make money for Wix, and not you.


You can use Wix for free if you’re happy with the Wix-branded domain name and ads running on your site. The paid plans offer more flexibility and start from $13 per month.

4.   Drupal

Drupal is another great content management system that’s been around for over 15 years and has a huge user base. It is also an open-source content management software. Customization is possible and it offers more control and flexibility over website design and functionality but it stands to be more difficult to use than WordPress and Joomla. It is great for large websites, users who want more control over their website design and functionality, and for those with coding knowledge.


  1. It is extremely customizable.
  2. It is SEO-friendly, which can help your website rank higher in search engine results pages.
  3. It is highly secure, and its code is regularly audited by security experts.
  4. It has a large user base and a strong community, which can help you find support.
  5. It is constantly being updated and improved.


  1. Can be overwhelming for beginners.
  2. It is not as user-friendly as others.
  3. It requires some coding skill.
  4. It can be a bit pricey, depending on which features you need.


The base price: is $2,000. But if you want additional features, prices vary depending on which features you need but can range from $500 – $5000.

5.   Shopify

content management system

Shopify is an all-in-one hosted content management system built for sellers. You won’t need to buy hosting, install any software, or manage things like updates and backups by yourself. Shopify does all the work. It has a straightforward and simple drag and drop interface. It supports in-store sales, which is great if you have a physical store as well as an online one too.


  1. Shopify makes it possible to accept credit and debit cards through its integrated payment solution and a PayPal.
  2. There are lots of extensions and themes available for Shopify. You can buy third-party Shopify apps that let you add all sorts of features to your online store.
  3. You don’t need to upgrade if you make over a certain dollar amount in sales, like you do with some other systems.
  4. Shopify has a 24/7 support through live chat, email, phone, and even Twitter. There’s also lots of documentation to help beginners.


  1. Your costs can be high, if you add lots of third-party apps to your store.
  2. Shopify has limited apps compared to WordPress


Shopify doesn’t make you move up to the next plan based on a certain dollar figure in sales. The cheapest plan is $29/month. The most expensive is $299/month and includes more features. You get a discount for paying for a year upfront.

Which content management system do you prefer using? Or are you a newbie looking to make the right decision? You can ask your questions in the comment section or go to the live chat section by clicking on the floating icon on the right bottom corner of the screen.

Are you an organization or business looking for an IT consultant to manage their content, we are here to help you. Reach out to us in the live chat section.

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How to password your external hard drive without using 3rd party Software

password external hard drive

External hard drives have been the cheapest and accessible option when it comes to backing up data. Security has always been a crucial thing if you have saved important or personal files on your external hard drive. Putting up a password on your external hard drive is an ideal thing to do to lock out intruders.

Although you can achieve putting up a password and encryption on your external hard drive with 3rd party software like TrueCrypt, AxCrypt, or StorageCrypt, but this article will show you how to do that without a 3rd party software.

Before we go on, there are certain things you should have available. They are:

  1. A computer (in our case, we are using a windows PC)
  2. A Universal Serial Bus (USB) cable
  3. And of course, the hard drive.

Go on and follow the steps keenly.

Step 1

  • Switch on your PC and also the external hard drive.
  • Connect the external hard drive to the PC using the USB cable.

Step 2

  • On the PC, on the control panel. If you can’t locate the control panel, use the search bar and type in “control panel”. Click on it when it appears.
  • Then, find “BitLocker” or simply type it in the search bar above to reveal it.


  • Simply use the search button close to the start button and type in “BitLocker”

Step 3

  • In the BitLocker page, click on “Turn on BitLocker” for the hard drive that you want to encrypt.
  • Tick the “use a password to unlock drive” option and set your preferred password. Then click ‘Next’.

Step 4

  • Choose ‘save to a file’ to back up your recovery key.
  • Select the folder you want your password to be saved to on your hard disk

Step 5

  • After choosing your preferred folder, click on ‘start encryption’ and wait for the process to complete. Completion time varies based on hard drive sizes.
  • Write or save your password in a place you can recall because your external hard drive would require it when next you or anyone want to access it.

That’s all! Are you facing any problems putting password on your external hard drive? You can leave a comment below or send us a private message using the chat bubble for assistance.

Did you successfully set your password on your external hard drive? We would also love to hear about it in the comments.

Meanwhile, if you have found this article interesting, feel free to share it with friends. Don’t forget, sharing is caring!

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6 Reasons Why You Need a Database Management System

database management system

Database management systems are becoming popular these days, and could especially be found in medium to large organizations. The primary function of a database management system is to store and manage information. However, having a  management system is ideal for any size of organization because of how much merit it can offer.

Since recent database’ are hosted on a computer system, they beat the traditional way of storing and managing data.

In 6 points, we have listed out reasons why you or your organization needs a database management system.

Read on!

1.      All data in one place

One joy of having a database management system is that you have all your data in one place. This sounds more appealing to organizations with a huge need to store large amount of data in one place – thanks to cloud services. Having data in one place helps the HR team grab all the data they want on time without breaking a sweat. This in turns, makes work faster and easier.

2.      Security

Traditional databases would usually have lockers or some couple of security components to keep data save from thieves. On the other hand, automated database management systems offer more robust security options. With database management systems, super admins can grant limited access to a pool of data. Let’s say a HR personnel needs all the bio data for preparing a report. He can be granted a limited access to only the resources he needs.

3.      Unlimited answers to repeated queries

How do you feel when you are asked the same questions over 3 times? Peeved up? Exactly. We can get tired from answering the same question over and over again. Working in an organization where the same data is needed more than once can be exhausting. This will always be because of the lack of a central database management system. And everyone could be sticking to developing their own spreadsheet which would always have a varying level of accuracy plus increase data duplication. Meanwhile, on a central database management system, staffs can send thousands of queries for the same data without having the computer complain like we do.

4.      Speed

Not only does a database management system let you throw a thousand queries at it, we also have speed to applause for. For a large organization, walking around the hall while hunting for the data you want can be tiring. Sometimes, it can take hours or days before you can get all the data you need for your work. This in turns, contributes to a slower output. But thankfully, we have the availability of a database management system running on computer. With few strokes on the keyboarding inputting query in the search bar, tons of data are called up.

5.      We are easily overwhelmed with information

Yes, we can have information overload. Loading our brains with too many data will always turn out to be tiring. No one wants to be bugged down with the rumination of thousands of data. This is where a database management system comes in. A good database management system would always have an understandable front end. While the concept and terminology of the data would solely depend on the user’s competency.

6.      Improve decision making

A database management system can also prove efficient in decision making. Decision making can be carryout on a well built and structured database housing a pool of customer data. By analyzing existing customer data and collecting new sets of data, organizations can predict customer preferences and behavior for proper decision making.

Don’t forget to leave your comments in the comments section below. If you have a question or something else, reach for the floating chat center.

Remember, sharing is caring. Share this article with friends if you have found it interesting.

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6 Benefits of Search Engine Marketing (SEM) You Must Know

Search engine marketing

Won’t it be amazing to finally see that your products and/or business are appearing in front of the people that actually need them? – and that you, as a user, could find relevant business and products that match your search query without having to scavenge the web? That is exactly the benefits of Search Engine Marketing or SEM in short.

When it comes to Digital Marketing, SEM is an important tool every business can harness to reach potential clients/customers. SEM has grown into becoming one of the major elements in a marketing strategy. It helps companies reach a targeted audience through ads that are focused on relevant keywords that web users key in a search engine.

The benefits of Search Engine Marketing can’t be quite hidden, it is something every business or company, and must know to better your marketing strategy. So, in this article, we have listed 6 benefits of search engine marketing.

Read on!

1.   It is specific

One huge benefit of Search Engine Marketing (SEM) is that it is specific. In Search Engine Marketing, your ads are pushed out to people who are actively looking for the products or services you are marketing. And not to the people who “may” want your products or services. This helps put your business in front of people who are ready to buy or create a relationship with businesses.

2.   Easy to run

Organizations like Google and Microsoft have made it easy for businesses that take SEM as part of their marketing strategy. Businesses are offered accurate analytics and an easy-to-setup interface. You can choose to run or stop your Ad campaign at any time. And also, options to schedule campaigns in case you have your desk filled with too much to track. Google offers a course on how to go about setting up Search Engine Marketing with them.

3.   Fast Results

One good benefit of Search Engine Marketing is that you are on the track to getting fast results. Compared to working up your ranks organically.  With Search Engine Marketing, you kinda beat barriers, avoid time-consuming efforts to get your products or services on the first row of a search engines’ result page. You need to have a proper bid amount, a decent keyword quality score (i.e. good ad relevance), and a great landing page experience.

4.   Improve Traffic

With Search Engine Marketing you can boost traffic to your website. If you bid for the relevant keyword rightly and set a budget, your ads will be shown to people who are on the lookout for exactly what you are marketing. Since your ads will always be relevant to the search query and rank up above organic results, you get the chance to funnel in turns of web visitors to your website or e-commerce store. Tools like Keyword PlannerSemrush, and ubersuggest can help you find out and target the traffic coming into your website.

5.   Beat competitors

One solid reason Search Engine Marketing (SEM) is held profitable over Search Engine Optimization (SEO), especially for small businesses, is that you can beat your competitors easily. With SEM, you can rank higher than your competitors who are already ranking high with proper SEO. Organically. Plus, your products or website gets to be the first to be seen by potential clients.

6.   Increase Brand awareness

Another benefit of Search Engine Marketing (SEM) is that you get to increase your brand awareness. As your ads keep staying on the top results and are shown to people who are actively using that keyword, your brand gets noticed. And as more people keep noticing your brand or website listed on the top of the results, it increases brand awareness.


The benefits of Search Engine Marketing (SEM) cannot be overemphasized. Search Engine Optimization (SEO) is great and can really help you work your ranks up on search results. But on the other hand, Search Engine Marketing (SEM) just happens to be the highway to better results out of the competition.

We can help you set up SEM for your business or your website. We would also handle your digital marketing plans and create strategies that are tailored to promote your kind of business.

You can reach us here or use the floating chat bubble on the right bottom of the screen to send us a message. Be assured that we will respond to you in a jiffy.

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6 Reasons SEO analysis is important for your website

SEO analysis

Have you tried reaching the second and third pages of either Google’s or Bing’s search results when you search for a thing? No? I guess so. We hardly reach that part. According to most folks, the second page of search results is the perfect place to hide a dead body. Even if those words are filled with so much humor, they clearly tell how lost to web visitors any website can be if they fail to recognize that SEO analysis is important.

SEO, which stands for Search Engine Optimization, is all the word done to make your website visible on search results. The thing is, your website can be visible for a search query, but on what rank and page does it appear? Proper SEO analysis over time will bring a website to the front page of a search engine.

So, if you are looking forward to making your website rank on the first page of Google or Bing, then you should know that SEO analysis is important for your website, below are the 6 reasons you should give SEO analysis a shot.

1.      It generates traffic to your website organically

The number one advantage of having a proper SEO for your website is that it generates traffic to your website organically. This means that you don’t have to pay for ads or create marketing campaigns so that your website can be seen by potential clients or customers. If you have done proper SEO analysis on your website, web visitors you did not pay for would find your website online easily because of the better ranking position of your website.

2.      It saves cost

A plus for proper SEO analysis is that it saves you the money you would have used for ad campaigns to draw in traffic. Your website stands the advantage of enjoying organic traffic which would be driving in from the page 1 of search queries. But on the other hand, if you don’t give a damn about the SEO analysis, then you are bound to spend money promoting almost all of your website’s content.

3.      It improves trust and credibility

There are a handful of metrics search engines consider before placing your website right at the number one page of the list. Not only that these search engines have to rank your website using the metric’s score, they also have to make sure that they are putting websites with valuable contents in front of people. People are more open to trust websites that big search engines like Google and Bing put up on page 1. This could mean that if your website undergoes proper SEO analysis and ranks up to page 1, more people are going to trust it.

4.      Improved User Experience (UX)

When carrying out SEO analysis, there are tons of matters that are being looked into. Those matters include Website speed, Mobile-friendliness of a site, Bounce rate, Content relevance, website interaction, and so on. When all those are worked on, there will always be a significant boost in user experience and easy access to website. A mobile-friendly website would always get huge traffic. This is because a huge percentage of web users access the web from their mobile phone. A fast-loading website would keep a user. On the other hand, web visitors are smart enough to leave and check out your competitors if they sense your website is slowing them down.

5.      Local Engagement

If you are a small or medium business and is trying to get local popularity, local SEO can be handy. Proper SEO, both on-page and backend, when targeted at the locals can help your business website reach more locals. Local SEO will make your website more visible to local customers who are always looking for products near them.

6.      Measuring Metrics keeps changing

The yardstick for measuring how good a website is by Google and Bing keeps changing. There are highly advanced algorithm put in place to scrutinize and rank a website. These highly advanced algorithm keeps changing to accommodate new ways and how they measure their metrics. They can take into account more than 150 factors. Some known to us, while other are unknown. To stay up to date with Google’s algorithm changes, regular SEO analysis should be carried out on your website.


The need for SEO analysis for your website cannot be overemphasized. SEO analysis opens up your website’s ranking problems and show you ways to deal with it. It is the most way to rank on most reputable search engine’s page 1.

If you are stuck and not knowing what to do about your website ranking, we are here to help. We offer SEO services and rank our client’s website(s) to Google’s page 1 search result. All you have to do is slide into the floating chat section at the bottom right corner of the screen. Leave a message and we will get in touch with you as quickly as possible.

Don’t forget to leave your comments in the comments section below. If you have a question or something else, reach for the floating chat center.

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