Have you tried reaching the second and third pages of either Google’s or Bing’s search results when you search for a thing? No? I guess so. We hardly reach that part. According to most folks, the second page of search results is the perfect place to hide a dead body. Even if those words are filled with so much humor, they clearly tell how lost to web visitors any website can be if they fail to recognize that SEO analysis is important.
SEO, which stands for Search Engine Optimization, is all the word done to make your website visible on search results. The thing is, your website can be visible for a search query, but on what rank and page does it appear? Proper SEO analysis over time will bring a website to the front page of a search engine.
So, if you are looking forward to making your website rank on the first page of Google or Bing, then you should know that SEO analysis is important for your website, below are the 6 reasons you should give SEO analysis a shot.
1. It generates traffic to your website organically
The number one advantage of having a proper SEO for your website is that it generates traffic to your website organically. This means that you don’t have to pay for ads or create marketing campaigns so that your website can be seen by potential clients or customers. If you have done proper SEO analysis on your website, web visitors you did not pay for would find your website online easily because of the better ranking position of your website.
2. It saves cost
A plus for proper SEO analysis is that it saves you the money you would have used for ad campaigns to draw in traffic. Your website stands the advantage of enjoying organic traffic which would be driving in from the page 1 of search queries. But on the other hand, if you don’t give a damn about the SEO analysis, then you are bound to spend money promoting almost all of your website’s content.
3. It improves trust and credibility
There are a handful of metrics search engines consider before placing your website right at the number one page of the list. Not only that these search engines have to rank your website using the metric’s score, they also have to make sure that they are putting websites with valuable contents in front of people. People are more open to trust websites that big search engines like Google and Bing put up on page 1. This could mean that if your website undergoes proper SEO analysis and ranks up to page 1, more people are going to trust it.
4. Improved User Experience (UX)
When carrying out SEO analysis, there are tons of matters that are being looked into. Those matters include Website speed, Mobile-friendliness of a site, Bounce rate, Content relevance, website interaction, and so on. When all those are worked on, there will always be a significant boost in user experience and easy access to website. A mobile-friendly website would always get huge traffic. This is because a huge percentage of web users access the web from their mobile phone. A fast-loading website would keep a user. On the other hand, web visitors are smart enough to leave and check out your competitors if they sense your website is slowing them down.
5. Local Engagement
If you are a small or medium business and is trying to get local popularity, local SEO can be handy. Proper SEO, both on-page and backend, when targeted at the locals can help your business website reach more locals. Local SEO will make your website more visible to local customers who are always looking for products near them.
6. Measuring Metrics keeps changing
The yardstick for measuring how good a website is by Google and Bing keeps changing. There are highly advanced algorithm put in place to scrutinize and rank a website. These highly advanced algorithm keeps changing to accommodate new ways and how they measure their metrics. They can take into account more than 150 factors. Some known to us, while other are unknown. To stay up to date with Google’s algorithm changes, regular SEO analysis should be carried out on your website.
The need for SEO analysis for your website cannot be overemphasized. SEO analysis opens up your website’s ranking problems and show you ways to deal with it. It is the most way to rank on most reputable search engine’s page 1.
If you are stuck and not knowing what to do about your website ranking, we are here to help. We offer SEO services and rank our client’s website(s) to Google’s page 1 search result. All you have to do is slide into the floating chat section at the bottom right corner of the screen. Leave a message and we will get in touch with you as quickly as possible.
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