What Is Content Marketing? Benefits & How-to

what is content marketing

Did you know that content marketing is a marketing strategy that reduces expenses and increases loyal customers while generating huge revenue at the same time?
While content marketing is nothing new, more and more businesses finally pay attention to it. In 2020, 70% of marketers are actively investing in content marketing, and so should you!
In this post, you’ll learn what content marketing is, why it is important for your business, and how you can create awesome content.

What Is Content Marketing?

Content marketing is a marketing strategy that is focused on creating high-quality content that is related to a company’s products and services to attract potential customers. The key factor is that the content offers value to customers. This can be done by providing valuable information, attending to customer needs, offering advice, and answering their questions.

There are several types of content marketing that you can use. You need to consider your products/services as well as your target audience when deciding on what types of content you want to create. Here it is important that the type of content fits well with your products and services, and that it is attractive to your target customers.
Some of the most common types of content are:

  • Blogs
  • Videos
  • Infographics
  • Podcasts
  • Ebooks
  • Whitepapers
  • Visual content
  • Online courses/webinars
  • Checklists
  • And a lot more!

What Are The Benefits Of Content Marketing?

Content marketing has many great benefits for your business:

  • More website traffic
  • More social media traction
  • Sustainable traffic
  • Trustable brand image
  • Distinguishes your company from your competition
  • More customers
  • Improves customer retention
  • Improves SEO
  • Saves money
  • And more! We’ll explain more in detail below.

1. Generate More Website Traffic

With high-quality content, you can generate huge amounts of website traffic. The idea behind content marketing is that you’re creating content that consumers are interested in. Therefore, the more high-quality content you generate, the more website traffic you can expect. To increase your traffic potential to the maximum, make sure to optimize all of your content for SEO and remember to update it regularly.

2. Gain Sustainable Traffic

While you can gain traffic through other marketing strategies as well, content marketing offers more sustainable traffic especially if you focus on generating evergreen content. Evergreen content is content that doesn’t grow old but stays relevant over longer periods.

Next to that, if you continuously create new content, your traffic will continuously grow as well. Of course, generating new high-quality content isn’t an easy task, but there are several tips and tricks that you can use to reach your content marketing goals without having to create completely new content every time.

3. More Social Media Traction

The secret to more social media followers and traction is regular activity and, of course, great content! With content marketing, you can highly increase your social media traction by sharing each of your fresh content through your social media accounts.

Another bonus: after sharing your content on your social media channels, you can directly interact with your followers and check out their reactions to your content.

4. Build A Trustworthy Brand Image

By producing high-quality and helpful content, customers will develop a positive and trustworthy image of your brand and will come to your website to seek help. This means that they’re also more inclined to trust your products and services, which can lead to higher sales.

5. Distinguish Yourself From The Competition

Nowadays, the full buying experience and after-sale service have become more and more important to customers. Through your content, you can distinguish yourself from your competitors as you offer helpful information about your products and services.

6. Get More Customers

This point seems obvious by now, but through content marketing, you can reach and gain more customers than through traditional outbound marketing methods. According to the Content Marketing Institute, you can generate 3 times more leads with content marketing than with outbound marketing!

This is because you create valuable content that customers look for and appreciate. By providing helpful information about your products and services, there’s a higher chance that customers in their decision-making process will consume your content and then convert to a paying customer.

7. Keep Your Customers Longer

Ideally, your content creation focuses on each phase of the marketing funnel, starting from the awareness stage, over to the conversion stage, and up to the loyalty and advocacy stages that happen after a customer has purchased (Conversion stage).

By providing useful information in your content to customers in all stages of the customers’ journey, you’ll be able to retain your customers longer. Not only that, but you can gain loyal customers that will repurchase your products and services and will recommend them to others.

8. Improve Your SEO

Content marketing is perfect for SEO (Search Engine Optimization)! Google wants to show the most valuable and relevant content to users, and content marketing focuses on creating exactly that kind of content. So, the more relevant content you have, the better for your SEO and your ranking.

When generating your content, make sure to include your SEO target keywords. Other than that, you can create content for each aspect of your products or services and optimize for each specific keyword.

Overall, content marketing is very effective to improve your SEO and thus improves your website ranking on search engines like Google.

9. Save Money

Last, but certainly not least, you can save lots of money with content marketing! Content marketing is around 62% cheaper than outbound marketing strategies!

Of course, it’s not easy to create high-quality content regularly, but it’s a great marketing method for any company due to its low costs and effectiveness.

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