4 Reasons Why You Have A Slow Page Speed
speedy and accessible website always turns out to be great for customer conversion. On the other hand, a slow page speed will turn out a time killer for web visitors. When you start having web visitors close off your web page just immediately as they log in, you stand at the risk of having an increasing bounce rate.
Having a slow page speed does not only increase your bounce rate, there are other things at stake here, like:
- No sales conversion at all
- Bad reviews and recommendations from web users
- Poor search engine ranking
- Bad user experience
In this era where we can download gigabytes of data in minutes, people have been accustomed to the swift speed of current technologies. Anything less speedy seems like a waste of time. According to research, 40% of people will neglect your website entirely if it takes more than three seconds to load.
So in this article, we have taken out time to list out 4 reasons why you have a slow page speed.
Grab a snack and let’s go!
1. Too many plugins
If you are using a Content Management System like WordPress for easy website management, you have the advantage of using plugins. Plugins make tasks easy and it is great for people who have no idea about coding. They make complex tasks look simple.
The tricky part about plugins is that they may look light, but they perform complex tasks on the backend. These plugins write lines of code on the backend which takes more time to execute. This means that if you have many plugins downloaded on your platform, it will take a web browser more time to execute the codes on your web page.
2. Too many ads
Have you ever visited a website that had too many ads popping from right, left, and center? How did you feel? Annoyed, I guess.
Too many ads make a web visitor’s screen unorganized. Clicking on an item becomes difficult and very distracting for an effective website interaction. This can be a turn-off for web visitors who could have turned out to be potential clients. Not only can too many ads be a turn-off for web visitors, but it also causes slow page speed. This is because the web browser will have to load all of the ads on your webpage.
3. Unoptimized Images
High-resolution images are great because they look crisp and beautiful. But the thing is, they take up too much space on the bandwidth. Images that are huge (anything above 1MB) will always take a longer time to load before display. And this contributes to a slow page speed.
4. Bad Hosting
Every website or page of a website is hosted on a web server. If you have taken out your time to do all necessary corrections to make your website fast and fail, think about hosting. Bad hosting can also contribute to slowing down a website.
Paying for less hosting resources, like using a hard disk drive, lesser bandwidth, RAM, or using a shared server plan, can affect your website’s speed negatively. You can find this frustrating especially when you have growing traffic.
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